Positioning lab: narrative, category, proof
Build a positioning brief with competitive mapping, ICP language, and evidence hooks your sales team can reuse.
Practitioner · PMM · Weekday evenings
Catalog
Cohorts you can filter like an internal wiki
Eight live tracks. Use the filters to match your marketing role and calendar reality—no inflated outcomes copy, only deliverables and time blocks.
GTM storyboard: segments, channels, assets
Sequence launches with channel-owner handoffs, asset inventory, and risk flags for Korea-first rollouts.
Lead · PMM · Weekend blocks
Pricing & packaging studio
Translate value metrics into tier design, upgrade paths, and in-app paywall copy experiments.
Practitioner · Growth · Intensive week
Voice-of-customer sprints for PMMs
Run lightweight interview loops, insight tagging, and insight-to-brief handoffs with research.
Foundational · Research · Weekday evenings
Lifecycle plays that respect consent
Design onboarding, adoption, and renewal touches with consent-aware messaging and measurable guardrails.
Practitioner · Lifecycle · Weekend blocks
Brand system handoff for product teams
Align naming, visual tokens, and in-product surfaces so PMMs ship consistent launches without bottlenecks.
Practitioner · Brand · Weekday evenings
Content engine for release trains
Pair editorial calendars with release milestones, localization notes, and analyst briefing packs.
Foundational · Content · Intensive week
Metrics story for cross-functional stakeholders
Move from vanity charts to decision-ready narratives: funnel hygiene, cohort reads, and PMM-owned KPI trees.
Lead · PMM · Weekday evenings
Direct line
Inquire about a specific track
704-10, Muwonmaeul 7 danjiapateu, Haengsin 2(i)-dong, Deogyang-gu, Goyang-si, Gyeonggi-do, Korea
Office hours · Tue–Thu · 10:00–16:00 KST
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