Collective

Small team, sharp edges

We formed around the belief that product marketing fundamentals should feel like infrastructure—repeatable artifacts, visible time cost, no mythic “methodology” fog.

Learning designer

Sora Han

Builds narrative drills and critique rubrics; previously shaped PMM onboarding at a regional SaaS.

Research lead

Leo Park

Designs VoC sprints and evidence standards; keeps claims aligned with what interviews actually support.

Program advisor

Mina Cho

Sequences cohort calendars and stakeholder touchpoints without stacking overlapping deadlines.

Brand trainer

Jiwon Seo

Guides brand-system handoffs so PMMs ship consistent tokens into product surfaces.

Student success manager

Eunji Kwon

Tracks attendance, accommodations, and escalation paths when workloads spike mid-cohort.

Brand trainer (fractional)

Rafael Okonkwo

Supports bilingual cohorts with packaging language reviews grounded in partner feedback.

Operations anchor

Yuki Taneda

Coordinates studio logistics, recording consent, and archive hygiene across time zones.

Principles

Evidence before adjectives
Launch artifacts operators can reuse
Consent-aware lifecycle language
Transparent time and workload expectations

Milestones

2019

Pilot studio

First PMM-only critique circle hosted in Gyeonggi with five product companies.
2022

Cross-border cohort

Added bilingual glossary workflows after KR–EU dual launches surfaced copy drift.
2025

Assessment hub

Published skills audit templates tying modules to observable workplace outputs.